Black Friday

Challenge

The "Black Friday" project aimed to develop three unique, fully customized Black Friday offers aggregator websites that catered to diverse audiences. The task involved not only building visually appealing and user-friendly websites but also translating an extensive database of coupons and brands to ensure accessibility for various target markets. Additionally, a key challenge was to implement SEO best practices meticulously to optimize for high-impact Black Friday keywords, ensuring competitive ranking in a saturated search landscape. The project required attention to detail, from designing a smooth user journey and site structure to performing technical and on-page SEO optimization, all tailored to drive engagement and clicks during the peak Black Friday season.

Solution

The solution involved creating three custom websites on Webflow (Black Friday France, Black Friday US, Black Friday Brasil), each tailored for a smooth, engaging user experience. A key feature was the CMS structure, which was designed for ease of use, enabling the client to update the coupon and brand database seamlessly without needing technical knowledge. The custom CMS setup made it simple to manage content, allowing the sites to stay current with new deals and offers in real time. The websites ranked effectively on strategic Black Friday keywords, resulting in high seasonal traffic and conversions.

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