The Odd 1s Out
Fully Custom Ecommerce Design and Development Work
Challenge
With over 20 million subscribers and more than 5 billion views, TheOdd1sOut is one of YouTube’s most successful animators, known for his unique, humor-filled content that has captivated a global audience. His official ecommerce site, TheOdd1sOut.com, needed a full redesign to match the evolving brand and meet high demand from fans eager to purchase exclusive merchandise. The objective was to create a visually captivating, custom-designed website that could seamlessly handle large volumes of traffic and orders. Additionally, TheOdd1sOut.com required a streamlined backend setup that would blend Webflow’s design flexibility with Shopify’s ecommerce functionality, enabling efficient management while delivering a memorable shopping experience for fans worldwide.
Solution
Starting with a fully customized design in Figma, I crafted every element to reflect TheOdd1sOut’s vibrant brand identity. Once approved, we moved into development, leveraging Webflow’s advanced design capabilities to bring the layout to life with optimal responsiveness and dynamic interactivity. To integrate robust ecommerce functionality, we used Smootify—a powerful integration tool that bridges Webflow and Shopify—allowing for seamless Shopify management within a custom Webflow storefront. This provided the best of both worlds: Webflow’s creative freedom alongside Shopify’s powerful backend.
Results
TheOdd1sOut.com successfully relaunched with a visually stunning, high-performance site that met the client’s vision and resonated with fans. The site saw an immediate positive impact, processing thousands of orders within the initial launch period. The Webflow-Shopify integration proved to be a scalable, efficient solution, equipping the team with a manageable, flexible platform that supports the store’s continued growth and evolving needs.
